Marketing and Communications Lead
At the house, Cais do Sodré, Lisbon · On site, with some evenings and weekends · Start in December or January
The house
TEJÁ House is a creative and cultural house in Lisbon, open seven days a week. It is a set of rooms that bring different people, ideas and practices into conversation: a restaurant, a bar and café, a tea room, a main hall, a studio and a terrace on the river. The kitchen is Gypsy, in their own words a wandering kitchen that finally found its place. Around the rooms runs a programme of the house's own and of the people who host here: lunch at one shared table, long table dinners, listening sessions, tea, film, music.
The one rule
Show the house first and events second. Someone who has never been here should understand in ten seconds that they can come any day, eat upstairs, sit downstairs, and find something of the house's own happening most afternoons. Everything in this role serves that sentence.
The role
You run the house's marketing to a plan that already exists: a weekly rhythm, five content pillars, a posting routine, a photographer on a shot list, a collaboration protocol for hosts, and a short list of numbers that say whether it is working. Your job is to run it well, measure it properly, and improve it season by season.
You report to Avi, who directs the programme and approves what goes out. You work with the kitchen, with the person who publishes to the plan, with the developer who keeps tejahouse.com and the bookings, with the photographer, and with the brand advisor who wrote the guidelines.
What you will do
The rhythm
- Keep the house's own formats on every surface with a fixed day and time: the weekly lunch at one shared table, the 3 to 6 afternoon slot, the Friday and Saturday evenings, the monthly long table dinner and the monthly party.
- Name each format the house's way: TEJÁ and the format for the house's own, TEJÁ and the format with the host's name for a curated one, the host's name at TEJÁ for a hire. Give each its own look that stays the same on every channel.
- Run formats in seasons of four to eight weeks. At the end of each, keep, change or drop, on the numbers.
Instagram @tejahouse
- A minimum of four feed posts a week: one each from the house, the table, the rhythm, and hosts or hire. Stories on the days something happens, mirroring the board at the door.
- The grid is the house: rooms, the view as it changes, the light, the table, recaps of what happened. The first picture of a carousel is the room and the mood; the food follows.
- Three pins that answer what is this, can I eat here, what is happening: this month at the house, what TEJÁ House is, lunch and dinner at Gypsy. The first is replaced on the first of each month.
- Highlights about the house, not old events: House, Rooms, Gypsy, This week, Long table, 3 to 6, Host or hire.
- The collaboration protocol: the host posts first and invites the house as collaborator; the house accepts, and removes the post after the event. Posters live in collab posts, not on the grid. Hosts who want the feed follow the template, and get the steps in one message.
- Instagram speaks as "we", for what the house does and offers, never for what it is. When a host wrote their own words, they run as theirs.
The table
- Make the restaurant known: lunch and dinner at Gypsy, the shared lunch, the seasonal menu, the long table dinners, with the kitchen's words run as theirs. Food is photographed at lunch, in daylight, shared and family-style.
- Keep the Google Maps listing true and alive: fresh photos, hours, description, replies to reviews, and a reviews habit after good nights.
The door
- Keep the offline surfaces current and in the house's voice: the A-frame at the street, the board at the door with today's lunch, 3 to 6 and evening, the rhythm board, the house map, the zone cards, and the card that leaves with the bill. The same hours and the same words on the door, the website and Google Maps.
Hosts, hire and corporate
- Hold the packages: the sound room with its add-ons and production, the corporate booklet for Christmas dinners, team days and offsites, and the set menus for groups. Keep the packages page and the walkthrough video ready to send before any tour.
- Keep the press kit current, and carry the house's identity and positioning in it alongside the photos, logos and the floor plan.
- See that every enquiry arrives labelled by type, and that every booking records how the person heard of the house.
The Monday message
- Write and send the house's one owned channel: a Monday message with the week at the house, by email or WhatsApp broadcast. Grow the list it goes to: an RSVP at the lunch table, the QR on the house card, the sign-up on the site.
Photography
- Run the photographer on a weekly shot list: the view at different hours, the walkthrough, evening light, the entrance, the dishes after a photo of the room, the shared lunch table with people, the 3 to 6 slot in progress, the bar at peak, the details.
- Keep the house's image library, credited, so that nothing goes out with a stock image, a generated image, or a photo of somewhere else.
The numbers
- Every Friday, write what worked for every format, house-run and hosted: reactions, comments, saves, bookings, bar spend where the house has it.
- Measure what shows whether the house is working: profile visits, direction clicks, messages, bookings, repeat attendance and bar spend per head. Likes alone do not count.
- A monthly review of where people come from, so the budget follows the channel that works.
Your first season
The structure goes in during November, before you arrive: the signs and boards at the door, the bio, pins and highlights, the shared lunch, the photographer, the corporate booklet. You take it over and run it.
- Month one. The four-post week and the daily story running without a gap. The Monday message going out every week. The December push for group and Christmas dinners. The first Friday reviews.
- Month two. The January and February corporate push, when teams book. The winter season named and announced. The first format decisions, on four weeks of numbers.
- Month three. Sources of bookings tracked and reviewed. The press kit carrying the house's identity. A plan for spring that the partners can read in five minutes, with every number sourced.
Who you are
- You write well in English and in Portuguese, and you can hear the difference between a sentence that says something and one that fills space.
- You have run the Instagram of a place people visit: a restaurant, a bar, a culture house, a hotel. You know what a Tuesday post in a quiet week looks like, and you know a carousel gets saved and a reel gets found.
- You can brief a photographer with a shot list, and tell a good photograph of a room from a flattering one.
- You can lay out a poster or a card inside a house kit, with the right typeface and nothing invented.
- You read a till report and a booking list without flinching, and you report the number that is true, small ones included.
- You know Lisbon: the scenes, the magazines, the places the house is measured against.
- You are on site. Much of this job is noticing what happened in the room last night.
Practical
- Based at the house, Cais do Sodré, Lisbon. Some evenings and weekends, because that is when the house is fullest.
- Full time or four days a week, hours and pay agreed at interview.
- Start in December or January.
To apply
Write to curation@tejahouse.com with the subject line Marketing and Communications Lead.
A short note on what you would change first on @tejahouse, two pieces you have written for a place (a caption and something longer), and where we can see your work. No cover letter.